Hello bloggers! In this post we will learn tips on how to rank pins using Pinterest SEO.
If you’ve been struggling to gain traction on your pins, or if the Pinterest algorithm hasn’t displayed your pins in the main feed. Don’t Fret!
I have up to date, 2020 best practices advice and tips that will get your beautiful pins displayed in the Pinterest feed.
Ready to make this happen? Okay lets get it!
lets have a quick look at Pinterest basics.
Learn How to Rank Pins Using Pinterest SEO
Pinterest is a visual search engine for finding ideas like recipes, home and style inspiration, and more.
Your home feed is the center of Pinterest. It’s where you’ll find ideas, or Pins, with recommendations based on your interests, as well as what people you follow on Pinterest are saving
What Is Pinterest and How Does It Work
With Pinterest you create boards and begin saving ideas and interests to these boards. It would be like having an online vision board that’s filled with ideas, goals, and personal interests.
How To Get Started On Pinterest
Start by going to the Pinterest website: You will need to create a free business account.
- Start your business account
- Add your email
- Add your business name
- Choose your business type
- Create your account
How To use Pinterest As A Beginner
To see a full and complete tutorial on setting up your Pinterest profile you can read my Pinterest Guide For Beginners
You can begin setting up your profile. Use keywords to describe your business. Create boards related to your topic and make sure to add keywords here to describe your boards.
Follow other users within the same niche and begin creating and saving pins.
Best Tips On How To Rank Pins Using Pinterest SEO
When you enter a term in the Pinterest search bar you will get results that match your query. You will also see more terms related to your original search.
These additional terms are what you will use to build your descriptions.
The search term a user enters and some of the additional terms will tell you what your content should include to be found in search.
To better understand how to rank pins using Pinterest SEO lets take a look at some of the metrics used by the Pinterest algorithm
By verifying your website with Pinterest this is an additional way Pinterest can determine the quality and relevance of your content.
When it comes to our pins Pinterest will look at the engagements a pin will get. The more saves and click-throughs a pin receives Pinterest uses that to determine pin quality.
Pinterest loves when we are active on the platform. By consistently pinning you can establish a good track record. The recommendation is to pin often and consistently.
If you pin 2 fresh pins daily keep that frequency. If you pin 10 fresh pins daily keep that frequency.
Avoid pinning sparatically-dont pin 50 pins on sunday to cover your week. Spread them out over time.
It’s important to understand your audience and create useful content targeted to their needs. The better your descriptions are along with great content will help your pins to be shared by your audience.
Using keywords in all your descriptions will tell Pinterest what your content is all about. Keeping your descriptions relevant to your niche is crucial for any hope of being discovered in search.
This is the foundation of Pinterest. Like Google, Pinterest is a search engine.
Google uses a text based search providing users with a list of results each with a link that directs back to a website.
Pinterest is a visual search engine, using (pins) images that are colorful and creative.
These pins each have a link that directs back to a website. For both Pinterest and Google using keywords to describe your links will increase your chances of having your content show up in search results.
It may be tempting to come up with a jazzy sounding BIO, but you will want to be careful to not use clever titles in your descriptions.
Pinterest has a social aspect in that you can follow and have followers. In order to see maximum results you want to optimize your profile for search not for being social.
You will want to use keywords to give a brief description for your business.
This helps Pinterest to understand your brand and what you offer or promote.
A niche board or personal board is a board you own. You would be the only person to have access and control over what is placed on the board.
You can create boards to save others pins and share pins you’ve created. These are ideas or interests you have that you are curating.
Use Keywords in the board descriptions to help Pinterest understand what the board offers, and to attract followers to your profile.
Other users will see your descriptions and choose to save pins you curate that they believe are relevant to there profile.
A group board is just like a regular board. The added difference would be the owner can invite others to collaborate (add pins) on the board.
There is no limit on how many collaborators join in. That’s up to the board owner if they decide to close it at some point.
The appeal to group boards was the more collaborators on the board the more reach the board would have.
Each collaborator has followers and those followers would see pins that were posted in the group.
So if the group had 10k followers your pin could be potentially be seen by this group.
According to recent changes with Pinterest- group boards may not give the massive results they once gave.
With Pinterest focusing on fresh content you may want to consider experimenting with group boards to see what type of results you get.
From my perspective be active on the platform and pin to your niche boards consistently.
How to Rank Pins Using Pinterest SEO Pinning Strategy
I have been through free courses and paid courses for Pinterest. I have learned a tremendous amount from all the great content different bloggers have created.
Following the recommendations and strategies from some of the course’s I have taken. I have come up with my own pinning strategy.
FYI: I have come up with different strategies or slight adjustments in a strategy because as Pinterest makes changes we as content creators must change.
I say all that to let you know in 2020 Pinterest really favors fresh pins.
Fresh Pins are defined by Pinterest as images or videos that haven’t been seen before.
You can create new pin images or videos that lead to the same URL and upload them to Pinterest.
This would be considered a “fresh pin”. I recommend creating 3-5 fresh pin images per URL.
Important to note-do not repin the same image/url combination over and over in the same day.
This can indicate spam activity and lead to account suspension
A part of my strategy is pinning other users pins, I am seeing some traction on those repins, but its important to look for quality repins when adding to your boards.
You want to find the best of the best to keep your account healthy.
What’s key to note, with the recent 2020 best practices algorithm changes #1 Pinterest is heavy on fresh content. #2 Pinterest still loves creators who are active on the platform.
I have experimented over the last 30 days with manually pinning 1-2 fresh pins every single day. I also repin 7-10 pins through Tailwind.
You should experiment here too but I suggest to not exceed more than 15-25 pins per day.
My pinning frequency may be lower than many bloggers, but its consistent. I make sure to stay active on the platform and I have seen some decent results.
I use Tailwind to add more visibility to my pins. Tailwind is an approved partner with Pinterest.
You can schedule pins in tailwind which will free up your time to do other things.
To stay within best practices limits do not schedule a pin to more than 10 boards.
Make sure to use the suggested time intervals that Tailwind displays.
Learn How to Rank Pins Using Pinterest SEO Fast-Track Method
Using the below strategy I’ve been testing it on a blog and Pinterest profile started mid March of this year.
After #1. manually pinning to relevant boards I #2. upload the same pins to Tailwind and add them to tribes. #3. I then schedule out pins to relevant Pinterest group boards.
With this strategy I have been able to see growth to my Pinterest account.
I’m also beginning to see pins created in the last 2 weeks ranking on the Pinterest search feed in the first row.
I am experiencing higher engagements on pins, and all this is resulting in an increase of traffic to my website
I will continue to learn what works and what doesn’t so that I can report solid tips that we all can benefit from.
The nature of a search engine is to deliver the best and most accurate results to each search query.
For that reason we should expect continued changes from Pinterest, and be on the front end of the curve.
Tribes are similar to Pinterest group boards. What’s great about tribes is that there are rules for posting pins.
They are pretty simple but basically require each tribe member to share pins from other members.
This means all pins that show up in a tribe should be shared eventually.
Each tribe you discover will have its own set of rules, just make sure to follow them and you will be good.
Track Pin Performance
I worked in sales many years ago and the phrase of the day was “where ya at”
When someone asked you this it didn’t mean your geographical location. It means what are your numbers?
This is something you want to track in your Pinterest account so you can gage performance. Use Pinterest analytics to see how your pins are performing.
You can find pins that do well and create similar pins. I obsess just a bit when it comes to the numbers.
Also check your Google Analytics to see what type of traffic numbers you have coming to your website.
Its crucial to your success as a blogger to always know “where ya at”. I would suggest that while writing and promoting your blog, to monitor your analytics and be aware of all aspects of your business.
You can set goals for your business, reach different milestones, and grow your brand to the level you desire.
I will continue to experiment and work on extending my reach on Pinterest.
As I find methods that are working I will update this post to keep all informed.
You should bookmark this and check back from time to time for those updates.
Until then all the best to you in your blogging journey!
Now over to you
Are you a Pinterest veteran? What tips or advice would you have for are readers? Leave a comment below.
If your brand new to the platform or looking to learn how to rank pins using Pinterest SEO, send us an email. We love to hear from our readers- firstname.lastname@example.org